How to turn a free 3-Day Challenge into your #1 lead source
When it comes to starting or growing your business, customer acquisition is usually the #1 problem you’ll face.
With the recent rising lead costs, multiple platforms to choose from, and more competition in the marketplace than ever before, getting new customers can seem like a nearly impossible task.
According to Hubspot, 61% of entrepreneurs and business owners consider generating traffic and leads to be their biggest challenge. (1)
For these reasons and many more, a new tool is needed to effortlessly connect with prospects and turn them into paying customers. Here at Framework, we strongly believe that tool is the CHALLENGE.
You see, a free challenge can be your #1 lead source if done correctly.
In fact, here at Framework, we’ve found a Free 3-Day Challenge to be the ultimate lead magnet regardless of your niche or industry.
Not only does a free 3-Day Challenge give your prospect a free trial run at working with you, but it also skyrockets your trust & like-ability with them much quicker than any other marketing medium.
The free 3-Day Challenge is designed to take your prospect, who may not be your dream customer right now, through a 3 day process that creates your dream customer at the end of it.
This is what makes challenges so special. They create your dream customer for you, while at the same time, enhances your trust and like-ability with the prospect.
So How Do Free 3-Day Challenges Work?
Step (1)
Create & Design Your 3-Day Challenge
Define the goal of your challenge.
Name your challenge (Example:. The 3 Day Gut Cleanse Challenge)
Create your challenge content (short 2-3 minute videos, worksheets, etc.)
Step (2)
Promote Your 3-Day Challenge
Promote your free challenge on social media, to your email list, or even run ads asking people to sign up.
(Pro Tip: If running ads, make sure to collect the email address from the people that sign up. That way when you host your next challenge you can send them an email letting them know!)
Step (3)
Nurture Your Challenge Participants With Engaging Content & Give Action Steps Towards A Clearly Defined Goal
Give your participants a time-bound learning journey with small goal-oriented action steps each day and offer a reward for everyone who crosses the finish line.
Step (4)
Upsell Them Into Being A Paid Customer
Upsell them into one of your paid products, courses, or services at the end of the challenge. They’ve just finished your 3 day challenge and are feeling excited and accomplished. It is highly likely that your customer is ready to take the next step and purchase your products.
Step (5)
Celebrate!
It’s time to celebrate all of your hard work as you have now just created your dream customer. You now have the ability to rinse and repeat this same process until your business is thriving at a level you never thought imaginable.
Can you see how simple (yet highly effective) a free 3-Day Challenge can be?
The best part is… you can create, host, and run your 3-Day Challenge all inside of Framework for FREE for the first 30 days. That’s exactly what it’s built for! 🤩
If you’re an entrepreneur or expert that wants to build your email list, establish authority and sell an online course, coaching program, live event, or premium service, then you’ll love what a free 3-day challenge can bring you.
If you’re interested in learning more about Framework and Challenges, please sign up for a free trial or book a demo with one of our product specialists who can walk you through the product and answer any of your questions
SOURCES:
(1) https://startupbonsai.com/lead-generation-statistics/